To open your own restaurant, you need to have two things – the premises and the concept of the project. The very important stage at the opening of the restaurant is the development of a restaurant concept. It is necessary to write down the work of the future restaurant in the smallest details – the anticipated menu, restaurant design, and type of restaurant furniture for less issues and concerns while running your business.
It is imperative to calculate the costs necessary for opening a restaurant, the payback period, and the possible profit from the planned business. The sum of the possible costs and the size of the potential income directly depend on the category and level of the institution that is to be opened. If you have opened your restaurant, you need to know how to run it correctly. We will give you some basic rules.
Improvement of the Menu
Do not forget about the continuous improvement of the menu. Making and decorating the menu is a very important moment in creating the restaurant’s image. A simple list of food names can spoil the reputation of the institution. In order to avoid such situations, you should pay the attention to every detail in the design of the menu. This key will make a restaurant successful.
Update Dishes
The important differences between each catering company are the details that create and complement the general atmosphere. The visitors are impressed not only with the taste of the dishes offered but also from their design, dishes in which the food is served and cooked. Good and fashionable dishes play an important role in any restaurant. Choosing the design of the dishes, we recommend the involvement of a chef, as the design of dishes – is his prerogative. He decides on which plate to present a culinary masterpiece. The required amount of accessories and utensils should be carefully calculated in order not to buy unnecessary items.
It concerns also kitchen equipment. Everything on your kitchen should be professional, durable, comfortable, specially adapted.
Keep Track Of Your Personnel
It should be remembered that the restaurant’s guest’s service begins when the visitor crosses the threshold of your institution and ends when he leaves the restaurant. Waiters should be courteous and correct, tactful, friendly, and responsive to the guest. Besides, every person of your team should look very neat. They must create a pleasant and comfortable atmosphere for the customer. Moreover, every waiter needs to know the menu perfectly.
Add Something New To Your Interior
The design of places should be pleasant for the customer and motivate him to visit your institution again. An interesting interior will attract visitors. Time to time there is a need to update something. Keep in mind that the restaurant should be original, but not so much that the creativity of its design “squeezed” on visitors.
A Lot of Advertisements!
For a successful restaurant advertising campaign, you can issue a batch of leaflets, flyers that can be distributed near the institution. The ads should be bright and positive. Looking at any object of advertising, a person should feel the jolt of joy. These can be photos of delicious dishes, funny pictures, and text, presented with humor and promising a nice and pleasant evening. Here are important combinations of colors, background and font choices, and the size of the letters. It should be remembered because the outdoor advertising is noticed on the move.
It is not necessary to put a big text on billboards – it is still no one will have time to read on the go. Find vibrant solutions for your ideas, offer discounts or entertainment, author’s dishes or special national cuisine. Develop your unique offerings and let know future customers know about that. With a good advertisement, your restaurant will be more successful.
An ad on the radio is also a good thing. A promotional soundtrack on the radio will require many expenses, and it is difficult to predict the result. Before creating a video, analyze your competitors. You need to select the appropriate radio station and think out the text. Advertising on the radio is effective for a large network of restaurants.
An original memorable PR campaign, an interior, an unusual name, promotions and bonuses, live music evenings – all these types of advertisements work and help make the institution more visited. Choose your direction to promote the restaurant, check it out in action. Get ready to host new visitors.
Happy Hours
Many people arrive at a certain time and get the same dishes at a lower price, or diner at a cheap price. You need to create a special menu, which will contain cheaper foods. Often, this rule operates during dinnertime. This way is a kind of advertising, because visitors come here to bring their friends, return here in the evening when the prices are already different, and the restaurant turns into a place of rest.
Delivery of Dinners to Offices
You can make up a contract with various organizations, which will be profitable if you deliver dinners directly to their offices. This will require a car and a driver. Orders can be made in advance by telephone. Deliveries of hot fresh dinners can be of interest to those who do not want their employees to go for a long time for a lunch break.
Organization of Master Classes
On certain days, better on weekends, you can organize simple master classes for children or adults, which will show examples of cooking simple dishes. Entrance ticket for participants should include the cost of the dishes prepared in the course of the event, as well as a choice of drinks.
Following these rules will help you to run of the restaurant successfully. A well-planned advertising campaign can attract a huge number of visitors. Take care of a pleasant, comfortable environment, delicious and always fresh meals. Besides, think over the design of the facade, and equip the surrounding area. Find the opportunity to surprise visitors with unusual or additional services, and customers will love your restaurant.